Origins of the brand
Circa 1958.
The name Zuster Godelieve is inspired by the abbey of “Sinte Godelieve” at Gistel near Bruges, but has no other connection with it. The label used to have a religious connotation, but this disappeared through the years. The designation “bloedwijn” (blood wine) disappeared a long time ago because this is not recognised to indicate a type of wine. The official designation, recognized by the EU, is: “wine-based aperitif”. The name cinchona wine is also accepted. . This is the evolution of the label:
Features and composition
- Preparation: wine-based aperitif, which means
- The base is red wine with an alcohol content between 13% and 15%
- Addition of extracts (for instance cinchona bark)
- Addition of sugar to soften its taste
- Features: thanks to a moderate alcohol content (13%), the presence of minerals, acids, and vitamins, GODELIEVE is an invigorating and pleasant drink.
Market sector
Popular aperitifs. Products with a comparable taste: Byrrh, St-Raphael, Mandarin, Ambassadeur.
Marketing assets
The brand is very well known by a large group of consumers. More than 50 years of presence on the Belgian market is the best guarantee for quality and continuity. Moreover, the product has a very attractive price tag.
Distribution
How to drink
Godelieve is drunk as an aperitif, it is served pure, cool, but not ice-cold. It can also be used to prepare cocktails.